10 Link Building Strategies that Serve as Authority Builders

Search engine optimization is essential for companies to exist and be seen on the internet. With increasing competition, it is crucial to keep our web presence highly qualitative. Backlinks are the most crucial traffic-generating media to improve site visibility on the internet. Generating and getting these links takes some time and effort. Backlinks are a traditional way to drive organic traffic to your website. These links are also called authority builders for your website.

A proper strategy would help you master link building and content marketing simultaneously, both of which are interconnected. Here, are ten simple link building strategies that serve as authority builders:

Find High-Quality Links

The quality of the links generated and published has a vital role in your site’s visibility. Links, being the authority builders for your website, should be checked if they can improve your google rankings. How do you check the quality of the links? The authority of the page linking to you matters and decides the authority passed to your site, thus acting as a quality check for your link.

You can use ‘Pagerank’ to check the authority of different sites and decide which sites you want the backlinks from. The relevance of the sites and link positions on that page also plays a vital role in generating an audience to your website.

Content is the number one means to establish yourself on the web. If your content is informative and qualitative, it could trend in different customer groups. Your content can attract authoritative and authentic sites to link back to you if it has quality. Investing your time and energy in creating rich content periodically will improve your rankings on the web. Original research for new data, making listicles, and creating visual posts would attract many bloggers to link back to you.

You can build powerful links with email outreach to different bloggers and journalists. It is also known as email marketing.

All you have to do is research about different bloggers in your niche and introduce yourself and your brand. You need to work on finding their emails and sending them a quick, appropriate, and personalized script about your work. You should also take care that your emails do not end up in their spam folders.

Unlinked Brand Mentions

There could be a few mentions about you without actually linking back to you. This is a difficulty faced by new bloggers. Many times, your articles, or information, are used without your knowledge. You have to scope it out and use it to your advantage. You have to contact such bloggers and request them to link to you.

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Link Building Strategies




AIST — a software agency based in Yerevan, Armenia. Since 2016 we provide web and app development and design services. https://aist.global/en

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AIST Global

AIST Global

AIST — a software agency based in Yerevan, Armenia. Since 2016 we provide web and app development and design services. https://aist.global/en

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