13 Goal-Oriented Ecommerce Marketing Strategies to Increase Your Online Sales
Marketing your eCommerce stores refers to the application of promotional strategies to receive more traffic on the website to convert them into buyers.
Wholesome eCommerce marketing strategies that bring heavy traffic, include both tactics i.e. onsite and offsite the eCommerce store. A set of concrete marketing tactics will help your brand to increase its awareness, reach out to a wider audience, and of course boost eCommerce sales.
If you want to boost eCommerce sales and grow your store, then look no further. We have gathered effective marketing strategies and ideas, which will enable your business to change its eCommerce marketing game.
Incorporate the below-listed strategies for a few weeks. Keep a record of figures to check which strategies worked in your favor to increase the traffic and sales.
13 Goal-Oriented Ecommerce Marketing Strategies To Increase Your Online Sales
1. Decrease Cart Abandonment
Optimize the checkout procedure on your website to decrease the cart abandonment rate. It is a common mistake by many businesses, to overlook this eCommerce marketing strategy, and consequently, they fail to retain a potential customer who showed interest in your brand.
It takes time and effort to build trust in your potential audience to visit your store and explore the products, don’t forget to continue building the same trust throughout the checkout process.
An online store whose checkout process is easy and smooth from beginning to end will have increased conversion rates and decreased rates of cart abandonment.
Make your checkout process quicker by creating one page instead of several pages. However, if you cannot create a single page and must have several pages, then place a progress bar to keep your customers patient. It also lets them know how long it will take for the checkout process to be complete.
Place navigation buttons strategically so that your customer doesn’t have to search the entire page for going to the next or previous page. Wasting a customer’s time during the checkout process will easily frustrate him and he will dismiss the idea of shopping from you.
Also, mention the order details of your customer, and provide the editing option if he wants to add or remove an item.
2. Be Upfront With Your Customers About Shipping Charges
Your customer would get irritated to go through a lengthy checkout procedure, input his information in the form, and the end finds out a huge shipping cost added to the total bill. This increases cart abandonment and you lose a potential customer forever.
To prevent this, be honest about your costs and charges with buyers. From the beginning inform your customers about the shipping charges that they’ll have to pay, or fix a flat shipping rate, irrespective of the location of your buyers.
Moreover, also inform your buyers about when to expect the delivery of their ordered goods. If there will be any delay due to unforeseeable situations, then let them know via email or a text message.
3. Retarget Customers
A common behavior of the consumer is to first visit the store, explore the products, and then exit it. The majority of the visitors do not purchase on their first visit to an eCommerce store. But, that doesn’t mean you’ll let such customers go, right?
To gain more customers, especially those who showed interest in the products, retargeting eCommerce marketing strategies will be needed for this purpose. There are numerous strategies for retargeting potential customers. A common method is to display retargeting advertisements on different websites that your customer visits.
Another method for retargeting customers is by running email marketing campaigns. Reminding the customer about products that they liked or wanted to buy, might tempt them to revisit the website and grab their favorite articles.
4. Update Your Website
Will you make an online purchase from a website that was built decades ago and doesn’t look familiar to the other eCommerce sites present on the internet? Nobody in their right senses would buy from such a website, right?
The appearance of your online store plays an important role in increasing conversion and attracting more customers.
Continue reading the originally published article at