Blogging for a Business — Advantages and Trends

AIST Global
3 min readJun 28, 2021


What started out as an online diary-style journal, blogging has since then come a long way. Blogging for a business refers to photography, writing, and other art forms which are self-published. Many companies use their blog page to write about their products, their experiences, tips that can help you, and much more.

Creating your own blog is easy and can be done for free, to get started check out this amazing tutorial on A blog is your own personal space where you can informally connect with your consumers, for example, if you are a brand that’s selling beauty products, you can use your blog to post makeup tutorials or tips to achieving better skin, etc. which you can then monetize to reach a wider audience using digital marketing tools and techniques.

Advantages of Blogging for a Business

There are many advantages to those who use blogs on their websites to grow their business, some of these advantages are

#1 Help Drive Traffic to Your Website

Have you ever thought of the ways in which you drive customers to your website? One way is when a customer simply types in your brand name and reaches your website. This traffic consists of customers who already know of your company and are most likely going to existing customers. Every time you write a blog, a page gets added to your website which means it’s an opportunity for you to show up on search engines and then drive that traffic onto your website.

Every time you write a blog, you can also share it on your social media handles. Your blog serves as your repository of content. Strengthen your social reach with your blog content and drive new customers to your website.

#2 Create Your Own Community With Your Network of Customers Around Your Website and Business

These days customers aren’t just looking for products, they’re looking at brands that are willing to go above and beyond for their customers. Share your posts on social media, get them trending and reach a wider audience. Build your own community with your customers around your product, your company, provide insights, give them your perspective. For example — if you are a hotel in Pondicherry, then on your blog you can write about the various tourist destinations in Pondicherry, share pictures, list the things to do when you’re in Pondicherry. The beauty of blogging is that it doesn’t have to just be restricted to your product.

Continue reading the originally published article at

Blogging for a Business



AIST Global

AIST — a software agency based in Yerevan, Armenia. Since 2016 we provide web and app development and design services.