Google updates are friends to none- with their new algorithm changes, they also bring a wave of worry. Penguin, Panda, and Hummingbird are just a few of the many Google algorithm updates that have forced online businesses to reassess their approach to search engine optimization. Horror tales of lost rankings and out-of-the-blue penalties plague the web-sphere with every update. There’s no telling what effect Google’s search updates will have on your website, but there are ways you can stay ahead of the curve to avoid becoming a victim.
What are Google Search Algorithm Updates?
Google’s algorithm updates are often targeted at optimizing the user interface and helping users find the most correct information as quickly and accessibly as possible. Google contextualizes the SERP rating of websites based on the degree of expertise, authority, and trustworthiness.
Google modifies its algorithm nearly every day, but they roll out a more robust version every now and again that is designed to change how it rates multiple variables with its search results. While much of the updates go unnoticed, Google will usually adjust its algorithm about 500–600 times a year. Adapting to these more substantial changes is important for businesses looking to succeed in the internet sphere.
Why Should I Care About Google Algorithm Updates?
If you are in the profession of developing and optimizing content for search engines, then tracking Google algorithm updates is certainly something you should be concerned with. In order to adhere to these everlasting developments pervading the online environment, digital marketing experts should dedicate much of their time to researching and updating their strategies and approaches.
Most marketers prefer to think of an algorithm as a measured way in which Google penalizes websites. But in reality, Google’s algorithms function as strategic ways to reward websites for delivering the best user interface experience and reader-friendly (and factual) content. Google is famously discreet with its algorithm updates, so when they hit, your site could be negatively impacted if you’re not careful.
How Can I Survive to Google Algorithm Updates?
1. Keep a Close Eye on Your Traffic & Positions
Checking your site traffic is the best and quickest way to know if you’ve been penalized by a new Google update. Declining traffic serves as a telltale sign of a Google penalty. Your site will not see a notable difference in traffic if most of your affected pages are ranking in position 40 or higher, as those pages seldom get any traffic.
However, you should absolutely make note of any significant decrease in your pages that are ranking higher as those metric shifts signal something going awry with your site’s content or user experience if the positions decrease. If your rankings fell sharply, you may have been penalized, but if you’ve slipped just a few spots, it’s far more likely that the upgrade has just moved your direct competition up.
2. Follow Google’s Guidance
In the world of SEO, Google reigns supreme, so it should come as no surprise that staying ahead of the curve means closely tracking Google’s constantly-changing guidance. While this may sound like an obvious move, it’s not one marketer are always keen to. In fact, you’d be surprised to find just how many businesses fail to take advantage of the staggering amount of free information Google makes readily available to anyone willing to read.
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