The Perks of Having a Professional Web Design
If you want to save money, you can build a website yourself.
If you want to earn money, pay a professional to build it for you.
At first, that may sound contradictory.
And yes, it will cost you upfront.
But here’s what you need to know.
The latest research tells us that 98% of people research a company online before deciding to do business with them.
So, that’s pretty much everybody, right?
And you only get one opportunity to convince them to choose you.
And it’s your website that has to do the talking, convince them to trust you, and close the deal.
Do you want to leave that to chance? Just to save a few bucks?
Because if you do, it could cost you dearly.
Allow us to tell you all about the perks of having a professional web design and earn you money in the long run.
Google Loves Professional Web Design
If improving your search rankings was the only perk of having professional web design, it would be worth your investment. But it’s not; there are several reasons; however, this is the most important to you and your business.
There are specific design elements that need to be applied to ensure Google chooses your website over the thousands of others. And this is how professional web designers help you because good design and SEO ( search engine optimization) go hand in hand.
So, how do web design and SEO collaborate?
- Mobile-Friendliness: A professionally designed website will be mobile-friendly, and in 2015 Google made this a ranking factor.
- Easy-to-Read Design: A poorly laid out web design makes it difficult for users to find and read what they’re searching for. Meaning they’ll bounce, and that affects your rankings.
- Website Speed: Website speed is a crucially important aspect of SEO; if your site is slow in loading (Google expects 3 seconds or less), you’ll drop down the rankings.
- Sitemaps: A sitemap is a guide that search engines use to understand the layout of your website. Enabling you to inform search engines of page importance on your website.
- File names: Images should have descriptive, logical names, as this helps search engines read your images and put them into a logical context.
- File size: Large files will slow download times, which provides a poor user experience, increasing your visitor bounce rate.
- URL structure: Page URLs with descriptive words help search engines understand your page and it becomes easier for your visitors to remember as well.
Once consumers find you; you must make a great first impression, here’s why
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