What the Future Promotional Efforts Will Likely Be
One of the key aspects of any given business is marketing. Besides helping you showcase your products or services, it also helps you promote your business and survive in highly competitive markets. And as markets constantly witness a change in trends, promotional strategies also need to change.
So, in case you want to stay on top of your game, you always need to keep one eye on the future. In this article, we’re trying to anticipate what the future promotional efforts will likely be and discuss 6 emerging marketing trends.
1. Personalized Data-Driven Marketing
According to the statistics at Statista, there will be 4.3 billion global email users by 2023, making it one of the most popular means of communication in the world. It is expected that having such a widespread user base, marketers will try to take advantage of it, choosing to send their messages straight into the inboxes of their targeted audience.
Future email marketing campaigns should aim for more personalization since most users think that promotional emails count as spam. Messages that are easily accessible on mobile devices and work more like a website will become very important.
Big data enables brands to understand their customers, learn who their customers are, and what they like. This will help them to better target their customers and effectively communicate with them.
In addition, email automation tools make the job even easier by allowing you to send email marketing campaigns to thousands of email addresses, schedule mass emails to be sent later, mail merge with data from Google Sheets, personalize mass emails based on name, email address, etc.
This doesn’t mean that spam will magically disappear from our inboxes, but brands that stop sending uniform messages and begin targeting customers in a more meaningful way will stay competitive.
2. The Focus is Still on Video
Video is one of the most popular promotional trends today and will likely remain so for the next five to ten years. Here are some figures that demonstrate how important it is to incorporate video into your promotional strategy:
- Marketing professionals who use video grow, revenue by nearly 50% faster than those who don’t.
- Almost 65% of consumers decide to make a purchase after watching a branded social video.
- More than 50% of marketers cite video as a type of content with the best return on investment.
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