Why Do Brands Shift to Progressive Web Apps
PWA (stands for Progressive Web App) is one of the growing mobile technology trends. PWA technology is a reckoning force that has the potential to change the look of e-commerce. Let’s discuss and discover more about PWAs and their increasing influence.
What are Progressive Web Apps?
Before we have always discussed native vs cross-platform apps and also the best programming languages to build apps for different operating systems. As for this time, we’ll speak about PWAs. Progressive Web Apps on their turn, offer a new way of building applications. A PWA is a website that is developed that looks and functions like a mobile app. The PWAs run on Chrome and Safari browsers. Many other third-party browsers are also working on building compatibility for PWAs.
Currently, PWAs are used by hundreds of brands in various sectors from travel to beauty, from retail to entertainment. This is considered to be a must-have means for e-commerce companies and particularly retailers. Gradually, PWAs are becoming more and more accepted as the technological world continually invests in it.
Progressive web apps cover all the best features of websites and follow native mobile application trends. These days, they are considered to be a key point in the strategies of the innovative digital product development implemented by dominant organizations across a variety of industries — from financial services up to healthcare, retail, or e-commerce. The greatest advantage of PWAs is that these responsive platforms help agencies establish a more advanced digital experience at the same time reducing the development effort and cost.
Now let’s discuss why top brands swift to the Progressive Web Apps
#1 Rising consumer expectations
The pool of consumers has little patience for brands that deliver an average digital experience. If they don’t like the product you offer they may easily move on to your competitors whose platforms may offer a better experience and help them navigate easily. Relying on PWAs you may increase the level of user satisfaction and rise up consumer expectations.
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