Why Do You Need a Location-Based Application?
As it is said, the key to success is to identify where you were, where you are, and where you are going. Do you see? Location is always an important factor that matters. Maybe this is the reason why during the application development process, businesses tend to rely on location-based apps. In this article, we are going to determine why you also need a location-based application.
We like it or not, the majority of applications in our smartphones use geolocation data. These location-based services use real-time geo-data from smartphones or other devices to provide related information, entertainment, or security. There are also available services that allow users to check-in at restaurants, stores, coffee shops, concerts, and other similar places or events. To promote the process, sometimes businesses offer a reward — for example, prize, coupon, or discount.
The LBS (Location-Based Service) technology market is separated into several types of application uses, including:
- Navigation
- Tracking
- Search and Advertising
- Games and AR
- Infotainment
Use of Location-Based Services
Store Locators: This is navigation when using location-based intelligence, people easily and quickly find the nearest store.
Information: This may refer to any kind of real-time information, including weather forecasts or traffic updates that help users plan their day accordingly. Such services may especially be useful in the tour and travel industry.
Proximity Marketing: This type is related to tracking, search, and advertising. For instance, local companies push ads on people within the same geolocation.
Notifications: Location-based notification is another way of business promotion. This idea finds its application in any service-based business. Your location-based application displays hot sales and discount offers nearby.
Connection: Another type of geolocation applications is the one that connects people and not places. A bright example is a location-based dating app.
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